🎯 For Keller Williams Agents

You already believe in the 7-tier model.
But are you getting profit share or revenue share?
One of those words costs you thousands.

KW invented the 7-tier model. So did they give you the best version of it? Not quite. KW shares profits — after rent, staff, franchise fees, and office overhead eat their cut. eXp shares revenue — before overhead, because there's no brick-and-mortar to feed. Same 7-tier structure. Completely different math.

See My KW Income Gap →
Run the numbers first → Book Free Consultation

Free calculator. No email required. Just the math.

$3K
Typical annual KW franchise fee paid by agents
~$9K
Avg annual profit share received by KW agents
$0
eXp overhead deducted from your revenue share
7
Tiers deep — same structure, bigger pool at eXp
The Word That Changes Everything

Profit share vs Revenue share

KW's model was innovative when it launched. But the cloud brokerage era changed the math. Here's exactly what's different.

Keller Williams

🏢 Profit Share

KW pays from its profit pool — what's left after market center expenses are deducted. The bigger the overhead, the smaller the pool.

  • Office rent & utilities deducted first
  • Staff salaries deducted from pool
  • Franchise fees reduce the total
  • Variable — down years mean less for everyone
  • You pay a 6% royalty fee (up to $3K/yr) on top
  • Cap typically $18K–$30K depending on market center
Bottom line: Overhead comes out before you get paid.
eXp Realty

☁️ Revenue Share

eXp pays from revenue — gross GCI of the agents you sponsor. Zero overhead deducted because there's no physical office eating the pool.

  • Calculated on gross GCI before any deductions
  • No rent, no staff, no franchise dilution
  • Flat $85/mo tech fee — that's your entire overhead
  • Predictable — tied to GCI, not office P&L
  • Hard cap: $16,000/yr regardless of market
  • Same 7 tiers, larger revenue pool per agent
Bottom line: You get paid from the top line, not the leftovers.

This isn't brokerage bashing — KW built something real. But the industry has moved.
The question isn't loyalty. It's math. If eXp took KW's 7-tier concept and made it revenue-based, which version pays you more?
Run the calculator and find out exactly.

The KW costs most agents don't add up

You know the splits. But do you know the full cost stack? Here's what KW agents actually pay every year before they keep a dollar of their commission.

🏢

Franchise fees eat your split

KW charges a 6% royalty fee on each transaction — capped at $3,000/year. That fee comes off the top before you see your commission. Your stated 70/30 split is actually closer to 64/36 effective until the cap hits.

🏦

Your cap is $9K–$14K higher than eXp's

eXp's annual cap is $16,000 flat. Most KW market centers run $18K–$30K depending on region. That gap — up to $14,000/year — goes to your office's P&L, not your pocket or even a profit share pool you control.

💼

Desk fees: $500–$1,500/month

Physical offices cost money. KW market centers pass that cost to agents. $500–$1,500/mo adds up to $6K–$18K/year before you've sold a single home. At eXp: $85/month. Full stop.

📉

Profit share varies with the market

In a down market, your KW profit share shrinks — because office profitability shrinks. eXp's revenue share is tied to agent GCI, not office overhead. A slow market at your office hurts your KW check. It doesn't touch your eXp check.

Pre-filled for Keller Williams Agents

See your exact KW income gap

We've pre-filled typical KW numbers: 64% effective split (after franchise fee), $25K annual cap, $500/mo desk fees. Adjust to your actual numbers for a precise comparison.

📊 Your Current KW Numbers

Step 1 of 2 — Your Income 1 / 2
You Keep 64%
Broker Takes 36%

KW effective split ≈ 64% (70% stated − 6% franchise fee). Drag to adjust.

📊

Enter your KW numbers to see exactly how much more you'd keep with eXp's revenue share model.

Includes commission splits, passive revenue share, stock equity, and the franchise fee savings.

You could be keeping an extra

$0
per year switching from KW to eXp
Keller Williams $0
eXp Realty $0

Your eXp Earnings Breakdown

Commission (80/20 to cap) $0
After Cap (100% to you) $0
eXp Cap ($16,000/yr) -$0
Transaction Fees (post-cap) -$0
eXp Stock Award (ICON eligible) $0
Desk + Franchise Fee Savings $0

Want the full KW vs eXp breakdown sent to your inbox?

Your personalized report with profit share vs revenue share comparison.

No spam. No sales calls. Just your personalized numbers.

🤖

Most eXp sponsors sign you up and say "good luck."
We build your downline for you.

Every eXp sponsor gives you the same split and the same platform. What changes is the sponsor. AgentMagnet runs an AI-powered recruiting engine that actively builds your revenue share line — so you earn passive income without doing the recruiting work yourself.

You join once. We work the downline. Your rev share grows on autopilot.

🔍
AI Prospecting
We find KW, RE/MAX & CB agents who are ready to look at alternatives
📧
Automated Outreach
Educational sequences that do the educating — no pitching required from you
💰
Your Rev Share Grows
Every agent we place under you generates passive revenue share income — Tier 1 through 7

No other eXp sponsor in the industry offers this.

See How It Works →

Not just eXp. This team.

Every eXp sponsor gives you the same split. What's different is what you get on day one.

Questions KW agents ask

Is KW's profit share really that much less than eXp's revenue share?
It depends on your market center's profitability. In a well-run KW office, profit margins can be healthy and profit share checks can be real. But in a lean year, or a poorly-run office, the pool shrinks — and your check shrinks with it. eXp's revenue share is tied to agent GCI, not office P&L. One isn't always bigger. The point is that revenue share is more predictable, more transparent, and not diluted by brick-and-mortar overhead you have no visibility into.
Will I lose my team, clients, or brand if I switch?
Your clients are yours — always. Your brand is yours. Many KW agents move entire teams to eXp without losing a client. The transition typically takes 2–4 weeks. eXp's cloud-based model actually makes team management easier, not harder. You keep your name, your relationships, and your systems. You just change the back-office infrastructure.
What about KW's culture and training? That's why I joined.
KW's culture is real and it's worth acknowledging. But eXp's training library (eXp University) is comparable — 80+ live sessions per week, plus recordings. If you've already internalized the KW scripts and models, you're not losing anything. You're adding better economics on top of the skills you already have.
Does the eXp math account for the franchise fee I currently pay?
Yes. The calculator on this page pre-fills your effective split at 64% — not the 70% KW advertises — because the 6% franchise fee (capped at $3,000/yr) reduces your actual take-home. eXp has no franchise fee. That $3,000/yr is pure savings, and it's included in your results under "Desk + Franchise Fee Savings."
How does AgentMagnet build my revenue share line without me recruiting?
AgentMagnet runs an AI-powered outreach engine that identifies agents at traditional brokerages (KW, RE/MAX, Coldwell Banker), educates them on the eXp model, and funnels qualified candidates into your downline. You don't cold call anyone. You don't run ads. You don't host webinars. We handle prospecting to onboarding — and those agents get placed under your sponsorship. No other eXp sponsor does this.
eXp is "cloud-only." What if I need a physical workspace?
eXp has a partnership with Regus and WeWork that gives you free access to coworking spaces globally. For client meetings, most agents use those spaces or simply meet at listing properties. The agents who worry most about losing a physical office typically find they used it less than 5 hours a week — and were paying $800+/month for it.
A Personal Message

Before You Book, Watch This

Why I built AgentMagnet and what I do for agents who join under me.

▶

Video coming soon

📞 Free 30-Minute eXp Revenue Share Consultation

See the math for your exact KW situation.

Run the calculator above. Then book 30 minutes. We'll walk through your KW split, your franchise fees, your desk fees, and your cap — and show you exactly what the numbers look like at eXp with the same production volume you're already doing.

No pressure. No pitch. If the math doesn't work for you, we'll tell you that. KW is a good brokerage. We just want to make sure you're not leaving money on the table.

Book My Free KW vs. eXp Consultation →

30 minutes. Your actual numbers. Zero obligation.